CPG brands are learning that Tumblr is a beautiful canvas to tell their stories. This blog provides a taste of the best CPG content.
CPG brands are learning that Tumblr is a beautiful canvas to tell their stories. This blog provides a taste of the best CPG content.
oreo:
Shout out to animalsondesserts for this sweet drop-off.
Oreo tapped into the popular blog Animals on Desserts to create content for them.
How to make our patriotic Wave Your Flag “Cake” — for full recipe, click here: http://kraft.us/1pHs3Ut
Kraft is using video to to showcase their recipe blog in a contextually relevant way (4th of July weekend) that can also live on as its reblogged.
Soccer fever is coming and so are the exchanges. Get ready with Tide. #KeepItClean
Tide’s insight into the jersey swap makes perfect sense for a fabric care brand, and with the biggest global sporting event approaching it’s timely and top of mind for consumers. Tide is also appealing to a Hispanic audience.
Creamy Lemon Pasta with Shaved Asparagus
They’ll know they’re celebrating spring when you serve a pasta dish like this—with a lovely lemon cream sauce and freshly peeled asparagus strips.
Philadelphia Cream Cheese (a Kraft brand) is actually re-blogging content from Kraft Recipes when it’s relevant to them.
36 years ago today, Jerry and Ben started serving ice cream out of a renovated gas station in Burlington, VT. Get the scoop: http://benjerrys.co/36years
Ben and Jerry’s tapped into the popular trend originated by Dear Photograph that takes an old photo and puts it over its modern day location. They also used their product as art to spell their birthday. Happy Birthday Ben aand Jerry’s!
#GirlsCan orchestrate the world’s most #EpicSelfie and then break the Internets. (Thanks to Bradley Cooper for the extra hand. Er, arm.)
Selfies, celebrities, animated GIFs. Covergirl gives the people what they want - in real-time.
May your summer be as colorful as these pancakes. Happy Summer Solstice.
Even though it’s not summer this piece of content from Bisquick continues to travel across the Tumblr network as users long for the season.
After all the romancing is done, celebrate Valentine’s weekend the Old Spice way with free Xbox Gold and this avatar.
Old Spice remixed a character from their TV spot and made it look like an Xbox character because they are Old Spice and they do things like that (you can too).
Get ready to turn heads. Youth Code Pore Vanisher shrinks pores for a flawless-looking finish.
L'Oreal features their actual products as art. In this case, what might have been a stale static image is turned into something more.
Thirsty has a spot at the table this holiday season
Sprite created a clever but simple GIF to showcase their Cranberry flavor.
Getting busy on some marshmallows.
Jeni’s Ice Cream has seen a lot of success telling the story of their process through the use of animated photo sets. Yum.
Our breakfast brings all the boys to the yard.
Ich bin ein Toaster Strudel eaters. Even better is that other General Mills brands like Totino’s are re-blogging content like the above. If you’ve got a portfolio of brands why not interact with one another?
the rock in the rolling rivers of life
Totino’s is tapping into the quirky sensibility that is so popular among our younger users.
